Killer Pandas And Penguins! How To Google Proof Your Website

PenguinThere has been so much talk about Google’s Panda and Penguin algorithm updates among the affiliate marketing community you’d probably think making money on the internet as we know it is over. Well it’s not. Take a deep breath. There you go.

Now let me explain how you can continue making money with your affiliate marketing websites by ‘Google proofing’ them.

Do Pandas and Penguins Eat Profits?

Let’s get this straight. Bottom line is Google wants to improve the user experience. Plain and simple. When Google first released Panda in 2011, the goal was to negatively impact websites that were deemed low quality.

For example, websites that were jammed with more advertising than content were dropped in the search engine rankings compared to websites that focused more on content.

The Penguin release build upon the Panda release by targeting websites that used suspect tactics like website keyword overkill, or websites that used shady backlinking techniques.

Between the two updates, there were some very interesting takeaways. Turns out, the websites that were built on providing informative content to their visitors seen little to no difference in search engine rankings after the updates.

One page affiliate websites that were packed with advertising practically disappeared in the Google rankings. Also, affiliate marketers who spammed backlinks to their websites through low quality sources were also negatively impacted in the search rankings.

If we take this information and apply it to our online affiliate marketing, we can bullet-proof our affiliate websites from Google updates and continue making monthly affiliate income.

How To Google Proof Your Affiliate Marketing Websites

The best strategy is to focus on building high-quality, simply designed websites focused on informative content and practical affiliate product promotion.

This means we will follow a simple formula for each of our affiliate marketing websites to make sure we are providing a positive user experience for our visitors. Here are the steps:

1. Choose a .Com, .Net, or .Org domain
2. Build a website with a minimum 5 pages
3. Create a minimum of 10 pieces of content
4. Use a natural backlinking strategy

First, search results still seem to favor the .com, .net, and .org websites over all others. Aim to grab one of those extensions when choosing a domain.

Second, your website should have at least 5 pages. An easy template you can use to help you accomplish this is to build Home, About, Resource, Contact, and Privacy Policy pages for your website. Each page will provide at least one piece of content to go towards your minimum of ten.

Next, using the above page strategy, create a minimum of 10 pieces of content. This will consist primarily of article content in association with general page description information. I usually create one primary informative article for the home page, then will create an additional 9 articles for remaining sub-pages on the website.

This helps separate my affiliate website from the lower quality marketing websites targeted by Google. I recommend you check out Fiverr to learn how you can outsource your content creation.

Finally, implement a natural backlinking strategy. We create a natural backlinking strategy by slowly increasing backlinks to our website through article directory submission of high-quality, original articles.

The pre-Panda and pre-Penguin era seen many affiliate marketers spamming thousands of backlinks throughout the internet at an alarming rate, clearly indicating they were created through inhuman means.

UAWHowever, we still don’t need to manually submit articles to individual article directories if we don’t want to. We can use tools to do this for us, we just need to be smarter about how we do it.

The tool I use for backlinking is Unique Article Wizard. The UAW allows me to generate hundreds of original articles by writing 3 copies of one article. My articles are then sent out to hundreds of article directories on a submission schedule I control so I can ensure the process appears very natural.

I personally use a submission schedule of 5 articles a day, and use 2 backlinks in my Resource Boxes. One will point to my affiliate website home page, and the other will point to a post or subpage.

Creating higher quality affiliate marketing websites using the steps above will continue to outperform lower quality website building strategies. Enhance the user experience, and see the profits!

About Brad Travers

Hi, I'm Brad. I am a successful internet marketer and life ninja that enjoys writing about affiliate marketing, eCom, traffic, and all things IM! :)


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