How Important To Ranking Is Page Speed & Website Load Time?

tachometer in the redWhen it comes to ranking your affiliate websites there are a ton of factors that come into play. Same story goes for actually getting conversions and sales.

Speaking of stories…here is a good one…

I had been ranking an affiliate website for a product launch and was about a 6 days out from the launch. The product was worth about a $47 commission for each sale, so I wanted to be on page 1 come launch date.

I had been stuck at #12 at this point for about a week.

My on-page SEO was solid, and I had a diverse and powerful set of backlinks. I had ranked page 1 no problem for much more competitive launches. I couldn’t wrap my head around what was going on.

I started turning my site inside and out to find any issues. Then I decided to run a simple test.

I ran my website through a free website page speed checker and realized my website was taking upwards of 8 seconds to load!

I made a few tweaks and let it sit for a day. The next day I re-ran the same test and BAM! 2 seconds!

I was rather pleased with this, but what happened next was really awesome. The following day (2 days after the tweaks) my site jumped up to #8!

My site ultimately ended up #4 on launch day which netted me about $700 during the 3 day launch period.

The best part is the changes I made were FREE to implement!

3 Free Tools You Can Use To Increase Your Website Load Time and Page Speed

There is a great infographic on KISSmetrics showing the impact of website speed and performance on user experience.

One eye-opening fact, nearly 50% of people polled expect a webpage to load in 2 seconds or less.

Think about the way you feel when you are surfing the web. How patient are you with slow websites?!

If your worried your website isn’t loading as fast as it should…don’t worry. There are things you can do to fix that!

Here are 3 tools you can use that are Free and easy to implement:

Pingdom Tools: Pingdom Tools is actually a page speed checker rather than an actual tool that ‘fixes’ your load times. Simply input the URL you want to check and it will give you a rundown of your website speed and any issues it discovered. It will even give you information on how to fix any issues it detects.

Cloudflare: Cloudflare is a system that helps improve your website’s performance and block spam. You simply enter your domain, and then it will give you new nameservers that you change out on your domain and you’re done. You don’t need to install any software or adjust any website code.

Here is a video I recorded quick to show you both of these tools:

Caching Plugins: Alright the last Free tool you can use to help speed up your website load time are caching plugins. Two of the most popular are WP Super Cache and W3 Total Cache.

There are plenty of tutorials online on how to install and configure each of these plugins. However, both are pretty much install and activate and they will work fine for you. W3 Total Cache will even integrate with your Cloudflare account.

Other Things You Can Do To Increase The Speed Of Your Website

Here are a couple other things you can do right from the start to improve your website page load times.

Choose A ‘Fast’ Theme: There are several themes you can use that are light, clean, and SEO-friendly that inherently keep your site running at optimal speed and performance levels. A few of my current favorites are Genesis, Acme, and Socrates.

Backend Speed Optimization: This involves structuring your website correctly in the backend to be quick and responsive. There are a TON of things you can do to make sure your website is lightening fast no matter what.

The best thing I can recommend is to check out a friend of mine’s quick and easy to implement training on how to optimize your site for speed. It is called Speed Demon SEO and it is worth it’s weight in gold.

No matter what you do…just make sure you are doing something to get your website moving faster so you can decrease bounces, and increase rankings and conversions!

About Brad Travers

Hi, I'm Brad. I am a successful internet marketer and life ninja that enjoys writing about affiliate marketing, eCom, traffic, and all things IM! :)

Speak Your Mind